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Use PHP to build a search engine optimization app, Part 1: Getting started


Use PHP to build a search engine optimization app, Part 1: Getting started
PHP, a dynamic Web-based programming language, takes a variety of input formats and uses a built-in SOAP client to obtain information from the Web. PHP, combined with applications using search engine optimization (SEO), is a powerful tool for obtaining information from major search engines, allowing this information to guide a webmaster's online marketing and SEO strategies. Find out how to take advantage of these strategies by building the back end of an application to monitor and track your client's SEO efforts.